maxolen celebrates a successful comeback in the Austrian market
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Zurich (ots)
The newly founded 'maxolen Austria GmbH' in Salzburg is a 100% subsidiary of the Swiss chemical manufacturer Max Lehner AG with headquarters in Zurich. It will be an own sales office with its own staff and warehouse for the direct distribution of maxolen products from one source throughout Austria.
The core team of the newly founded Austrian company for the maxolen comeback includes well-known sales veterans with many years of experience in selling maxolen products in Austria: Gerti Leitner - Head of Internal Sales, Albert Lampel - Sales Consultant in the Field Service (Sales Excellence), Rainer Horak - Sales Consultant in the Field Service (Expert in Application Technology) have been brought on board and are actively involved with passion.
Dersim Stein, owner and managing director of 'Max Lehner AG, Switzerland' and at the same time managing director of the newly founded subsidiary 'maxolen Austria GmbH, Austria', says that the brand 'maxolen' has made its mark in Austria in the last few weeks: 'maxolen is making a comeback! The company will continue to uphold its proven values, such as the quality, functionality and value for money of its products. Our own presence as a manufacturer with direct sales in Austria opens up completely new possibilities for the distribution of our products, which will also be reflected in the presentation of the entire product range in the future. The customer will be able to choose the most suitable product from a larger portfolio, together with the usual professional support and advice from long-standing local sales consultants. The decisive factor for our future direction in the Austrian market is also solely what the customer and the market expect from us and how we can best meet these expectations," says Stein.
Dersim Stein also emphasised that Max Lehner AG, as manufacturer and parent company, stands behind its 100% subsidiary 'maxolen Austria GmbH' in every respect and will actively support its further growth. At the same time, projects are underway to set up a European warehouse at Schenker in Salzburg, which will serve not only Austria but also duty-free trade within Europe, thus providing a second benefit in line with the strategic orientation.
With this declaration in action, we want to adequately and sustainably regain the partially lost trust of our customers and partners in Austria in the maxolen brand and also send a clear signal to the market", says Stein. The brand maxolen is now slowly but surely getting back on track in Austria with authentic products in the exclusive distribution of "maxolen Austria GmbH", after an unsuccessful succession plan of the long-standing import partner and its dissolution due to insolvency, is now slowly but surely getting back on track in Austria, is working intensively on the operational set-up of the subsidiary, with which the lost ground and the scorched earth of the predecessor's activities are to be made up again and which, according to Stein, "will make maxolen stronger and sustainably better than before in Austria. I look forward to supporting the Austrian team in this role and contributing to the European strategy. Albert Lampel, Rainer Horak and Gerti Leinter all have extensive industry and practical experience and, for historical reasons, are closely and emotionally connected to maxolen. The team has repeatedly demonstrated its strengths in working together. I am convinced that the new formation with maxolen will establish itself brilliantly in the market'.
Contact:
Max Lehner AG, Buckhauserstrasse 1, 8048 Zürich, Schweiz
T: +41 44 737 30 75, F: +41 44 737 03 20, info@maxolen.ch
www.maxolen.ch
maxolen Austria GmbH, Rosa-Hofmann-Straße 33, 5020 Salzburg, Österreich
T: +43 664 2052426, office@maxolen-austria.at
