Notification of voting rights transmitted by euro adhoc. The issuer is
  responsible for the content of this announcement.

Person/company obliged to make the notification:
Name:    Michael Ashley
State:   United Kingdom

Company data:
Name:    adidas AG
Address: Adi-Dassler-Str.  1, 91074 Herzogenaurach
Place:   Herzogenaurach
State:   Deutschland

26.03.2007

On March 23, 2007, Kaupthing Singer & Friedlander Group Plc, London, 
UK, sent us the following notification pursuant to section 21 
paragraph 1 sentence 1 WpHG (German Securities Trading Act) in the 
name and on behalf of its client MR. MICHAEL ASLEY (London, United 
Kingdom):

"On behalf of our client Mr Michael Ashley we hereby notify you 
pursuant to Section 21 para. 1 WpHG that, on 16 March 2007, the 
voting rights of Mr Michael Ashley’ in adidas AG have exceeded the 
threshold of 3% and amount to 3.14% (6,395,167 voting rights) as at 
this date

All of these voting rights are attributed to Mr Michael Ashley 
pursuant to Section 22 para. 1 sentence 1 no. 2 WpHG."

adidas AG
The Executive Board

end of announcement                               euro adhoc 26.03.2007 17:37:27

Further inquiry note:

Branche: Recreational & Sports goods
ISIN: DE0005003404
WKN: 500340
Index: DAX, HDAX, Prime All Share, CDAX
Börsen: Frankfurter Wertpapierbörse / regulated dealing/prime
standard
Börse Berlin-Bremen / free trade
Hamburger Wertpapierbörse / free trade
Baden-Württembergische Wertpapierbörse / free trade
Börse Düsseldorf / free trade
Niedersächsische Börse zu Hannover / free trade
Bayerische Börse / free trade