Notification of voting rights transmitted by euro adhoc. The issuer is
  responsible for the content of this announcement.

Person/company obliged to make the notification:
Name:    UBS AG
Place:   8098 Zürich
State:   Schweiz

Company data:
Name:    adidas AG
Address: Adi-Dassler-Str.  1-2, 91074 Herzogenaurach
Place:   Herzogenaurach
State:   Deutschland

20.07.2007

On May 31, 2007, UBS AG, Zurich, Switzerland, sent us the following 
notification of voting rights pursuant to article 21 section 1 WpHG 
(German Securities Trading Act):

"Hiermit teilen wir Ihnen gemäss § 21 Abs. 1 WpHG mit, dass unser 
Stimmrechtsanteil an der adidas AG (ISIN DE0005003404), 
Adi-Dassler-Strasse 1-2, 91074 Herzogenaurach am 24. Mai 2007 die 
Schwelle von 3% unterschritten hat und nun 2.67% (5'443'106 
Stimmrechtsaktien) beträgt.

Davon sind 0.03% (53'908 Stimmrechtsaktien) der Stimmrechte nach § 22
Absatz 1 Satz 1 Nr. 1 WpHG der UBS AG zuzurechnen."

English convenience translation of the original German notification: 
"We herewith inform you pursuant to article 21 section 1 WpHG that 
the percentage of our voting rights in adidas AG (ISIN DE0005003404),
Adi-Dassler-Strasse 1-2, 91074 Herzogenaurach, have fallen below the 
threshold of 3% on May 24, 2007 and now amounts to 2.67% (5'443'106 
shares with voting rights).

0.03% (53'908 shares with voting rights) of these voting rights are 
to be attributed to UBS AG pursuant to article 22 section 1 sentence 
1 no. 1 WpHG."

Herzogenaurach, July 19, 2007

adidas AG
The Executive Board

end of announcement                               euro adhoc 20.07.2007 10:00:00

Further inquiry note:

Branche: Recreational & Sports goods
ISIN: DE0005003404
WKN: 500340
Index: DAX, HDAX, Prime All Share, CDAX
Börsen: Börse Frankfurt / regulated dealing/prime standard
Börse Berlin / free trade
Börse Hamburg / free trade
Börse Stuttgart / free trade
Börse Düsseldorf / free trade
Börse Hannover / free trade
Börse München / free trade