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Atmel Corporation

Atmel Launches New Innovative Digital Audio Broadcasting (DAB) Baseband IC for Cost-Sensitive Consumer and High-Performance Car Radio Applications

Heilbronn, Germany, November 22 (ots/PRNewswire)

- Device Offers a Unique Combination of Maximum Flexibility, Low
Power Consumption and Low Price
Atmel(R) Corporation (Nasdaq: ATML), a global leader in the
development and fabrication of advanced semiconductor solutions,
announced today the availability of its new DAB baseband processor
ATR2740 for DAB applications. Due to the state-of-the-art 0.18-micron
CMOS process used and the device's advanced architecture, this new
baseband IC provides maximum flexibility and an extremely low current
consumption at a low price. In contrast to comparable solutions
available, which need additional design effort due to their
proprietary software interfaces, the new baseband processor is
controlled by a standard ARM(R) core, allowing designers to work with
standard tools. Thus, development costs and time to market can be
drastically reduced.
Due to the high integration of the device, only two external parts
(a simple crystal and an 8-MB Flash memory) are required to run the
full DAB function. All RAM functions such as interleaving or program
memory are incorporated into the device, same as the
analog-to-digital converter. The ATR2740 works perfectly together
with Atmel's DAB front-end devices U2730B and U2731B.
The ATR2740 also provides a wide variety of supported interfaces:
UART; USB; and SPI are available for control functions, SSO, SFCO and
RDI interfaces as well as two audio outputs (I2S or SPDIF) are
implemented as data interfaces.
At a full decoding data bit rate of 1.8 Mbit/s, the device's power
consumption is as low as 180 mW, which is industry's lowest such
value. The ATR2740's outstanding processing power enables the device
to decode the full DAB data rate of 1.8 Mbit/s, which is needed
especially for video and data streaming. In addition, the device
provides sufficient unused processing power available on the ARM
controller for customer software such as user interfaces. A complete
MP3 player can be run without the need to add extra hardware to the
device.
"Atmel has a proven track record and significant in-depth
experience regarding digital radio design," Carsten Friedrich,
Atmel's Marketing Manager for Digital Radio Products, explains. "With
the introduction of this new DAB baseband device, Atmel extends its
broad audio product scope and addresses both the cost-sensitive
consumer segments and high performance applications such as car audio
systems."
A complete set of hardware and software tools, including
comprehensive documentation, is available on request. The software to
run a DAB radio is available free of charge. This software covers all
DAB-related functions and features as specified in Eureka 147.
Samples of the new ATR2740 baseband processor device in LQFP and
BGA packages are available now. Pricing starts at US$ 16.00 (10 k).
Footnote
    DAB = Digital Audio Broadcasting (Eureka 147)
    Eureka 147 = DAB standard
    I2S = Inter IC Sound
    RAM = Random Access Memory
    RDI = Radio Data Interface
    SFCO =    Simple Full Capacity Output
    SPDIF = Sony/Philips Digital Interface
    SPI = Serial Parallel Interface
    SSO = Serial Synchronous Output
    UART = Universal Asynchronous Receiver/Transmitter
    USB = Universal Serial Bus
About Atmel
Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions. Focused on consumer, industrial, security, communications,
computing and automotive markets, Atmel ICs can be found Everywhere
You Are(SM).
NOTE: Atmel(R), logo and combinations thereof, are registered
trademarks, and Everywhere You AreSM is the trademark of Atmel
Corporation or its subsidiaries. ARM(R) is the registered trademark
of ARM Ltd. Other terms and product names may be trademarks of
others.
Information:
Atmel's baseband processor device ATR2740 product information may
be retrieved at:
http://www.atmel.com/dyn/products/product_card.asp?part_id=3562
    Press Contacts:
     Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
      Products
     Phone:  +49-7131-67-2081, Email:   susanne.van-clewe@hno.atmel.com
     Clive Over, Director of Press Relations - USA and Asia
     Phone:  +1-408-451-2855, Email:   cliveover@atmel.com
     Veronique Sablereau, Corporate Communications Manager - Europe
     Phone:  +33-1-30-60-70-68, Fax:  +49-7131-67-2423,
     Email:   veronique.sablereau@atmel.com
Web site: http://www.atmel.com

Contact:

Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
Products,
+49 7131 67-2081, or susanne.van-clewe@hno.atmel.com, or Clive Over,
Director of Press Relations - USA and Asia, +1-408-451-2855, or
cliveover@atmel.com, or Veronique Sablereau, Corporate Communications
Manager - Europe, +33 1 30 60 70 68, or fax, +49 7131 67-2423, or
veronique.sablereau@atmel.com, of Atmel Corporation/FCMN Contact:
hperlegos@atmel.com

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