The Times Moves to Compact Format Monday Through to Saturday
London (ots/PRNewswire)
The Times has today announced that from Monday November 1 2004 it will be compact-only six days a week.
Robert Thomson, Editor, The Times, commented: "This is a significant moment in the 216-year history of The Times. The launch of the compact has transformed the fortunes of the newspaper and made The Times even more influential as Britain's journal of record. Our talented and committed team of journalists is determined to produce a newspaper that is bringing quality reporting to an ever larger audience and to uphold the traditional virtues and values that have made The Times respected around the world."
Paul Hayes, General Manager, Times Newspaper Limited, added: " We are delighted with the sales over the past eleven months. There are circulation winners and losers in the British quality newspaper market: The Times is a winner, and our strong growth is due to the popularity of the compact. We tested the market and our sales in Northern Ireland, Scotland and the West Country rose significantly when we became a compact-only newspaper in those areas. The move is a response to clear reader demand and we look forward to a compact future."
Notes to Editors:
- The Times's September ABC was up 4.5% year-on-year, the seventh consecutive month of year-on-year increases. The year-on-year performance for full rate sales is even stronger with a 7.2% increase in September.
Times Yr on Yr DTL Yr on Yr GUA Yr on Yr
Mar 04 658,637 0.48% 923,042 -0.37% 376,287 -8.74%
April 04 654,762 1.89% 923,449 -0.79% 381,421 -4.35%
May 04 652,264 2.28% 908,265 -1.92% 389,400 -1.79%
June 04 661,330 4.70% 906,098 -1.00% 388,584 0.36%
July 04 650,448 2.75% 904,981 -1.82% 371,129 -3.77%
Aug 04 648,091 2.90% 912,334 -1.80% 364,504 -4.21%
Sept 04 660,906 4.53% 900,702 -3.60% 376,314 -4.80%Source: ABC
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