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adidas AG

EANS-Adhoc: adidas AG
adidas AG Announces Early Redemption of the Convertible Bond 2003/2018 (ISIN DE0009038968)

  ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is solely
  responsible for the content of this announcement.
date of causation: 07.10.2009
Herzogenaurach - adidas AG has decided today to approve the early and
complete redemption of the 2.5% Convertible Bonds 2003/2018 with 
conversion rights into adidas AG (formerly adidas-Salomon AG) 
no-par-value ordinary bearer shares in the total principal amount of 
EUR 400,000,000 issued on October 8, 2003 by adidas International 
Finance B.V. (formerly adidas-Salomon International Finance B.V.) and
unconditionally and irrevocably guaranteed by adidas AG. The 
redemption will be effected prior to maturity on October 8, 2009, 
effective November 23, 2009.
On November 23, 2009, the bonds will be redeemed at the total 
principal amount plus interest on the principal amount accrued until 
(but excluding) this day as far as bondholders do not exercise their 
conversion rights by the end of November 9, 2009.
Given the current adidas AG share price, the Company expects the 
bondholders to largely or completely exercise their conversion 
rights. In case all holders of the convertible bond make use of their
conversion rights, up to 15,684,313 ordinary bearer shares based on 
the Contingent Capital 2003/II of the Company will be issued against 
the conversion of a claim for payment of EUR 25.50 per share. The new
shares will be entitled to dividends as of the beginning of the 
financial year 2009.
As far as the conversion rights are exercised, adidas AG will reduce 
its net debt and increase its equity, bringing the Company closer to 
its declared goal of financial leverage below 50%.

Further inquiry note:

Dennis Weber
Investor Relations Manager
Telefon: +49 (0)9132-84 4989
Email: Dennis.Weber@adidas-Group.com

Branche: Recreational & Sports goods
ISIN: DE0005003404
WKN: 500340
Index: DAX, CDAX, HDAX, Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / free trade

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