13.07.2011 – 10:02

Identive Group Inc.

EANS-News: Identive Group Inc.
Identive Group Launches Online Marketplace for NFC Solutions

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Marketing


Santa Ana, Calif. and Ismaning, Germany, July 13, 2011 (euro adhoc) - Identive
Group, Inc. (NASDAQ: INVE) (Frankfurt: INV), a provider of products, services
and solutions for the security, identification and RFID industries, today
bolstered its position as an early solutions leader for the emerging near field
communications (NFC) market with the launch of an online marketplace featuring
NFC solutions for system integrators and applications developers.
 
Through its website at www.IdentiveNFC.com, the Company is offering a range of
NFC products as well as educational resources. Initially available are:

• NFC tags for Google Places program - Pre-personalized NFC tags are available
for local businesses participating in Google´s smart poster campaign for its
Google Places service.

• NFC tags - The IdentiveNFC marketplace offers a selection of NFC
Forum-compliant tags - including Google NFC tags type 1, 2 and 4 - which are the
core component of all NFC-based applications, from mobile payment to electronic
ticketing. 

• NFC readers - NFC readers work with NFC tags to initiate transactions,
services or other applications. Identive´s NFC readers are based on contactless
technology standards and are available in both mobile and desktop form factors.

• NFC software development kit - NFC SDKs enables application developers and
system integrators to accelerate time to market of NFC readers and terminals
that support Device-to-Tag and Peer-To-Peer applications such as event
ticketing, retail loyalty, physical and logical access as well as vending,
public transport and mobile payment.

• Educational resources - IdentiveNFC will offer webinars, webcasts and
educational materials about NFC technology and applications.

David Holmes, vice president Mobility & NFC for Identive Group, stated, "NFC is
going to radically change how we communicate, get and use information and
transact business by giving us the means to turn our smart phones into
all-in-one mobile devices. The IdentiveNFC marketplace offers application
developers, OEMS, infrastructure providers and end users the tools they need to
create new solutions for the emerging NFC ecosystem."  

About Identive Group 
Identive Group, Inc. is an international technology company focused on building
the world's signature group in secure identification-based technologies. The
businesses within Identive Group have deep industry expertise and are well-known
global brands in their individual markets, providing leading-edge products and
solutions in the areas of physical and logical access control, identity
management and RFID systems to governments, commercial and industrial
enterprises and consumers. Identive's growth model is based on a combination of
strong technology-driven organic growth from the businesses within the group and
disciplined acquisitive development. For additional info visit:
www.identive-group.com.


Further inquiry note:
Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail:  aoelsner@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:         investorrelations@identive-group.com
WWW:         http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
             Düsseldorf, München, Open Market / Entry Standard: Frankfurt 
language:   English