IHG® Trends Report Challenges Brands to Build 'Trust Capital'
London (ots/PRNewswire) - 'Trust Capital' is now the '4th C' of organisational value - alongside Human, Financial and Intellectual Capital - and a key factor for consumers in making brand choices InterContinental(R) Hotels Group [http://www.ihg.com ] (IHG) today launched its 2015 Trends Report [http://www.ihgplc.com/trends_report ], Trust Capital: The new business imperative in the Kinship Economy, which identifies the ...