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euro adhoc: GfK AG
Mergers - Acquisitions - Takeovers
Response to announcement by WPP Group plc ("WPP")

  Disclosure announcement transmitted by euro adhoc. The issuer is responsible
  for the content of this announcement.
09.07.2008
GfK Aktiengesellschaft ("GfK")
Response to announcement by WPP Group plc ("WPP")
The Management Board of GfK notes the announcement released by WPP 
earlier  this morning and confirms that it has consequently agreed to
terminate  the  proposed merger with Taylor Nelson Sofres plc 
("TNS").
GfK is actively pursuing a proposal which would involve an 
alternative  all-cash offer being made for TNS with the involvement 
of an identified potential  source of equity and equity related 
financing.  While  negotiations  are  at  an  early stage, GfK has 
received a strong indication of  interest  in  this  transaction. The
form of consideration being considered is  all  cash,  although  the 
formal right to vary this is reserved.
As part of the arrangements terminating the proposed merger  with  TNS,  certain
revised break fee arrangements have been agreed between GfK and TNS.
Further announcements will be made as appropriate.
Enquiries:
|                                                 |                       |
|GfK                                              |Tel: +49 911 395 0     |
|Prof. Dr. Klaus Wübbenhorst, Chief Executive     |Tel: +49 911 395 2733  |
|Bernhard Wolf, Global Head of Corporate          |Tel: +49 911 395 2012  |
|Communications                                   |                       |
|                                                 |                       |
|Rothschild                                       |Tel: +44 20 7280 5000  |
|(Financial Adviser to GfK)                       |                       |
|Jonathan Paine, Frank Herzog, Jeremy Millard     |                       |
|                                                 |                       |
|Hering Schuppener Consulting                     |Tel: +49 69 92 18740   |
|(Public Relations Adviser to GfK)                |                       |
|Alexander Geiser                                 |                       |
This announcement does not constitute an announcement of  a  firm  
intention  to make an offer under Rule 2.5 of the Takeover Code and 
there can be no  certainty that any offer will ultimately  be  made  
for  TNS  nor  as  to  the  terms  and conditions on which any offer 
might be made.
end of announcement                               euro adhoc

Further inquiry note:

Lisa Ernst
Tel.: +49 (0)911 395 4258
E-Mail: lisa.ernst@gfk.com

Branche: Consultancy Services
ISIN: DE0005875306
WKN: 587530
Index: SDAX
Börsen: Börse Frankfurt / regulated dealing/prime standard

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