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IMD Alumni Club Zurich and Accenture Team Up on UNICEF Pro Bono Consulting Project

Lausanne (ots)

IMD, one of the world's top business schools,
announces that its Zurich Alumni Club and Accenture Zürich, a leading
worldwide strategy consultancy, have successfully completed a pro
bono consulting project with UNICEF Switzerland (Baumackerstrasse 24,
8050 Zürich), world-renowned supporter of children's causes in the
United Nations member countries.
Against a backcloth of sinking revenues and smaller public welfare
budgets, increasing competition for funds, rising donation management
and rising costs, UNICEF Switzerland turned to the IMD Zurich Alumni
Club and Accenture Zurich to help them ensure long-term growth,
identify alternative donor segments, and set out and implement future
strategies. Over four months, the IMD Alumni-Accenture project team
developed action recommendations for UNICEF. These recommendations,
which will serve as a platform for further building UNICEF's unique
position, rest on four pillars: clarify and differentiate positioning
in the UNICEF communications strategy, develop a new strategy for
industrial customers, create an Ambassador concept, and develop the
UNICEF organization.  Altogether, the IMD-Accenture team invested
around 75 to 85 consultancy person/days.
Elsbeth Müller, CEO UNICEF Switzerland, said: "The cooperation
between UNICEF Switzerland, the IMD Alumni Club and Accenture was
inspiring and fruitful. UNICEF Switzerland is benefiting enormously
from the knowledge, the experience and the IMD way of getting things
done."
Müller continued, "This kind of cooperation, donating hours for a
good cause, instead of going out, doing sports or having fun, means a
lot to UNICEF.  Our common efforts will result in increasing funds."
According to Beat Imwinkelried, Member of the IMD Zürich Alumni
Club Committee and Managing Director, Auto-Interleasing AG, "This is
a meaningful way of contributing to society. To write a check and
make a donation is certainly good, but we have given what is probably
most valuable: our time and our knowledge. This approach to a
corporate responsibility initiative could also serve as a model for
corporations around the world."
Dr. Peter Lorange, President of IMD, added: "We are proud to
support UNICEF, which runs so many vital programs for the children of
our world. IMD is committed to responsible corporate citizenship,
which  underpins both our actions and  programs. The IMD Zurich
Alumni Club and Accenture project with UNICEF demonstrates why IMD
Alumni are so well-known for making a difference in their
communities."
IMD is an independent not-for-profit foundation located in
Lausanne, Switzerland. For over 50 years it has trained managers of
leading international companies. Its proven "Real World. Real
Learning" philosophy is designed to enhance leadership in every area
of management. IMD helps executives and companies find new and
innovative ways in which to sustain global competitiveness.

Contact:

IMD
Anna Lennman
Communications Team
Tel. +41/(0)21/618'06'36
Fax +41/(0)21/618'03'18
Email: anna.lennman@imd.ch

Accenture
Markus Enggist, Partner
Accenture AG
Fraumünsterstrasse 16
8001 Zürich
Tel. +41/(0)1/219'55'22

UNICEF Switzerland (www.unicef.ch)
Elsbeth Müller, Managing Director
UNICEF Switzerland
Baumackerstrasse 24
8050 Zürich
Tel. +41/(0)1/317'22'26

IMD Alumni Club Zürich
Beat Imwinkelried, Member of the Committee
Managing Director
Auto-Interleasing AG
Münchensteinerstrasse 43
4002 Basel
Tel. +41/(0)61/319'32'88
Mobile +41/(0)79/407'91'89