EANS-News: Identive Group Inc. Multicard partners with Rabobank and Royal
Dutch Hockey Federation to promote mobile payment solution in Holland
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Marketing
OUD-BEIJERLAND, The Netherlands - June 28, 2011 (euro adhoc) - Multicard, a
leading supplier of credential solutions, identity management, and system
integration services and a business unit of Identive Group, Inc. (NASDAQ: INVE,
Frankfurt: INV), announced today that it is partnering with the Dutch financial
services company Rabobank and the Royal Dutch Hockey Federation (KNHB) to kick
off the first consumer campaign promoting its Cashless Betalen mobile payment
solution. The organizations will demonstrate and market the solution at the
prestigious international hockey tournament known as the Rabo FIH Champions
Trophy, which takes place from June 25 through July 3 at the Wagener Stadium in
Amsterdam.
With more than 200,000 members, Holland´s 250 hockey clubs are target customers
for Multicard´s Cashless Betalen solution, as are football clubs and other
social communities where there are frequent group activities paid for with
shared funds. At Rabobank´s booth at the Champions Trophy, visitors will get a
chance to see how the use of the Cashless Betalen mobile payment solution could
benefit their organizations via live demonstrations, promotional films and
materials, and for club leaders, hands-on trials. Multicard will provide near
field communications (NFC) stickers to 1,000 club presidents and other
executives, which can be affixed to their smart phones to turn the devices into
digital wallets. The wallets are preloaded with a small amount of funds courtesy
of Rabobank, which the club leaders can then spend to purchase refreshments at
the tournament, simply by touching their phones to a point of sale reader at
checkout.
Pieter Kooistra, managing director of Multicard Netherlands, explained, "Sports
clubs and other groups are an important part of social activity in Holland, and
typically the whole team will go somewhere for drinks and food after a practice
or match - much like in the U.S., where a neighborhood baseball team will go out
for pizza after the game. Rather than have one person pay for everything and
then submit the receipt to the club for reimbursement, with Cashless Betalen the
sports club can have its own bank account and authorized representatives can
access, top up or check the balance of club funds using their NFC-enabled
phones. Our ongoing interaction with users also allows us to gain incremental
sales as clubs purchase NFC stickers or wristbands for all their members, local
merchants sponsor clubs, etc."
Multicard, Rabobank and the KNHB are kicking off two promotional packages for
hockey clubs at the Champions Trophy. Both packages include a digital wallet
from Rabobank and Multicard´s Cashless Betalen solution, which provides the
secure interface to the digital wallet. Cashless Betalen users will receive
stickers, wristbands or key fobs from Multicard that incorporate an NFC chip
programmed with a unique digital wallet account number. Multicard further
provides ongoing management of the digital wallet accounts, beginning with
activation of accounts when users log on to Multicard´s secure web portal. The
same web portal is used to deposit or transfer funds, monitor transactions and
check account balances. Rabobank´s innovative digital wallet platform is highly
secure and conforms to all banking regulatory requirements for transactions,
settlement and balance limits.
"Mobile payments are fast, easy and secure and Multicard´s Cashless Betalen
solution is an important component of the roll-out of our digital wallet
platform in The Netherlands," stated Gertjan Rösken, business development
manager for Rabobank, "In a recent Rabobank survey of target groups, 65% of
hockey clubs would like to implement a cashless payment solution and 45% would
like to do so right away. Our joint sponsorship of the Rabo FIH Champions Trophy
is a unique opportunity to build awareness and demonstrate the convenience and
security of mobile payments for the consumer market."
Within this cashless payment project, NXP Semiconductors supported the security
scheme using its secure DESFire EV1 contactless microcontroller.
About Multicard:
Multicard, a business unit of Identive Group, Inc. (NASDAQ: INVE; Frankfurt:
INV), is a worldwide supplier of card solutions for secure identification
programs, with in-house capabilities for credential issuance, personalization
and fulfillment services for the consumer, government, education, healthcare and
corporate markets. Multicard offers ID systems management and engineering
services as well as full implementation and program management. Multicard also
is a provider of enrollment, emergency management and accreditation solutions
using data capture equipment for ePassport and other government ID and corporate
ID applications. For additional information, visit www.multicard.nl.
Identive Group, Inc. is a leading provider of products, services and solutions
for the security, identification and RFID industries. For more information,
please visit www.identive-group.com.
Note: Cashless Betalen is a trademark of Multicard Nederlands. All other trade
names are trademarks or registered trademarks of their respective holders.
Further inquiry note:
Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail: aoelsner@identive-group.com
end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
Düsseldorf, München, Open Market / Entry Standard: Frankfurt
language: English